Cutting Down to the Essentials

Many times the raw footage from a Zoom session needs to be edited down to just the points that matter. In this case, I worked with an hour-long discussion with four panelists who talked about their experiences selling their family business, hosted by the Family Business Center at the University of St. Thomas in Minneapolis.

I identified the seven most important takeaways from the discussion and organized segments of the video around those takeaways. The heavily edited, 14-minute video was published on, a journal that brings practical advice to family business owners. Take a look!

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