“Call Your Mom” – Fashion Music Video is Live

It has finally arrived. Earlier this year, my colleagues and I banded together to create a custom music video for the electronic dance song “Call Your Mom” by Chase Icon. Renée Elizabeth Lavoie (Velvette the GhOst) brought us together with her idea for the project: a sleek and glamorous abstraction of the song’s main theme, wherein the artist goes to great lengths to exact retribution on her cheater boyfriend.

I would like to thank everyone involved in bringing this video to life. Raina Bhartia served as our director, Prince Aibangbe as our assistant director, and the video stars Velvette and fellow content creator John S. DeSimone (Swiim). All of us, except for the models, operated the cameras as well. Thank you all for making this happen!

I served as the primary video editor, building off of a brief concept created by fellow editor Jonny Arruda, who I’d like to thank as well. My responsibilities included arranging and cutting clips to tell a story that builds in intensity, adjusting the speed of clips in dynamic ways, and color grading according to Velvette’s vision for tone and atmosphere. I came away with a sharp monochrome look befitting the cold, ruthless tone and luxury fashion angle we were striving for.

We are beyond excited for the release of this video. Call your friends, call their friends, and of course, call your mom.