I was responsible for creating a new series on “Small Bites of Business Advice” for budding entrepreneurs, from a loose idea, to a proof-of-concept, all the way to four published installments. This was for Entrepreneur & Innovation Exchange (EIX), an online academic journal I have created content for in the past. The idea came together as a way to give EIX’s YouTube channel a shorter form of content; to hopefully attract more eyeballs. Scroll below to find the four videos.
Small Bites takes select articles written by EIX authors and translates them into 1-minute shorts of actionable advice for new and would-be startup founders.
Once the idea was presented to me by one of the publication’s managing editors, I was tasked with putting together a script, finding B-roll and music, creating any motion graphics, and even doing the voice-over for three of the four episodes. The outlier was an interview with an author, and thus relies on a snippet of that interview.
I first put together a proof-of-concept video, which eventually became the premiere installment in the series. For each episode of Small Bites, I took the primary concept or main finding from the article and put together a script for it. That script included high-rated keywords I found through TubeBuddy; so I did the SEO as well. I also used those same keywords in the title and description.
Once that was settled, I hunted for the visuals I would use and put together motion graphics in After Effects. I then recorded my lines using a lavaliere microphone and enhance the audio quality within Premiere Pro. After the visuals, VO, and music came together, I shared the videos with my managing editor for feedback, tweaking until they were ready to post publicly on YouTube.
John Buday: Digital Storytelling 