The Cancer Patient Lab is a non-profit that helps cancer patients and caregivers navigate complex testing and treatment decisions. I was tasked by the co-founder and CEO, Brad Power, to create a customer marketing video highlighting CPL’s offerings and central tenet: “Engaged patients and caregivers get better outcomes.”
Brad and I collaborated on the form the video would take. I crafted the storyboard, and we fleshed out each section together. From there, I coordinated and hosted interviews with the guests that Brad recommended, each with their own unique cancer journey and perspective. With invaluable feedback from Brad and his colleagues across multiple drafts, I tightened and refined the video in both quality and messaging. I also improved the audio quality through equalizers and AI, upscaled the interview footage to 4K, provided recording advice to the interviewees, and crafted the thumbnail, title and description.
I’m excited to see this video released publicly. A major thanks to Brad, the interviewees and everyone at Cancer Patient Lab for their help.
Find out more about CPL at community.cancerpatientlab.org/.
