Helping Diabetics Be Comfortable in Their Own Shoes

Editor’s Note: This is the first in a series of articles featuring past winners of eFest, EIX’s undergraduate business plan competition, and their journey since then.

Vidhan Bhaiya, CEO of the diabetic footwear manufacturer Dr. Brinsley, was at a “big fat Indian wedding” when he noticed his uncle, the style icon of the family, looked uncomfortable…

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