Go Goldens Drives Home the Importance of Pivoting

Editor’s Note: This is the fourth in a series of articles featuring past winners of e-Fest, EIX’s undergraduate business plan competition, and their journey since then.

Go Goldens resulted from Co-Founder Evan Eddleston’s research into retirement communities: talking with 75 top level staff members of those communities through Alignable, an app where small business owners can contact one another. He had worked with the company as a customer representative, and in the process learned various valuable tips and tricks for networking…

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