I’ve worked with Entrepreneur & Innovation Exchange, a web site dedicated to improving the success rate of entrepreneur-led businesses, on several videos for a series entitled “Learn From Leaders.”
A few years before I did my work, EIX editors did one-on-one interviews with noteworthy founders and CEOs of groundbreaking companies. The interview subjects include Dick Schulze, founder and former CEO of Best Buy; Linda Hall, former CEO of MinuteClinic; Eddie Hartman, founder of LegalZoom; Scott Nash, founder of Mom’s Organic Market; Seth Goldman, founder of Honest Tea; Jeff Freeland-Nelson, founder of Yoxo Toys; and Ann Winblad, founding partner of Hummer Winblad Venture Partners.
Each of these videos was published on the EIX site, but we wanted to find a way to make them more focused. The “Learn from Leaders” concept focused on essential steps to launching a company, with each episode featuring the parts of the original videos that spoke to each theme: developing an idea, getting financing, building a team, advisors and mentors, and growing the company. My role was to pick out the relevant footage from each of the original interview videos and compile them by theme.
The first video focused on how ideas develop — and you will see that the process is not always neat or linear. That video was wildly popular, attracting more than 400,000 views and counting. It continues to be one of EIX’s most popular posts.