This is an example of my business writing. The client was Entrepreneur & Innovation Exchange, a web site funded by Best Buy Founder Dick Schulze that aims to help more entrepreneur-led businesses succeed. I did a series of articles that featured past winners of e-Fest, a student business plan competition that EIX co-sponsors. I produced several articles for this series. Each article involved talking with the winning team and with the editors at EIX, who are professors, to embed key business concepts into the article to make it more useful for other students thinking through their own ideas.